Muscle Shoals

Alabama’s music capital, it was Muscle Shoals where the Southern soul and R&B sounds of the Sixties and Seventies were born.

View Holidays

Once a Cherokee tribal hunting ground and later an industrial stronghold along the Tennessee River, today it’s music and the creation of it that makes the town of Muscle Shoals in the north of the state of Alabama a must-see destination.

Known as the Hit Recording Capital of the World, Muscle Shoals’ musical roots began in the 1960s, when American music producer, Rick Hall opened the soon to be famous FAME Recording Studios. Artists that would go on to be great names made their first recordings there, including Etta James, Arthur Alexander, Percy Sledge, and Otis Redding. Soon after, the Muscle Shoals Sound Studio was founded, and another musical genre moved into town, Rock ‘n’ Roll. The likes of Bob Dylan, Paul Simon and the Rolling Stones all travelled to Muscle Shoals to make their music happen.

Alabama has always had an exceptional amount of famous recording artists, and the Alabama Music Hall of Fame highlights the success of Alabama’s greatest musicians. Stand where the Rolling Stones found their harmony, walk through the padded booths where Aretha Franklin recorded her finest work and sit in a speakeasy where Willie Nelson may have partied. If you want to immerse yourself in recording music history, there’s no better way to do it than with a stop in Muscle Shoals.

Creating tailor-made Holidays for 40 years

Things to do in Muscle Shoals

Explore a wide range of activities, excursions and one-of-a-kind experiences in Muscle Shoals, tried and tested personally by our travel experts.

Places to Stay in Muscle Shoals

Browse our unrivalled portfolio of accommodation in Muscle Shoals. Every option has been carefully chosen by our team of travel experts.

Grand Canyon
About Us

Brought to you by Journey Latin America, the team behind the UK's No.1 Specialist in travel to Central and South America, Journeyscape is a collection of inspiring, authentic and extraordinary journeys delivered with exceptional customer service across the USA and Canada.

Learn more
Holiday Styles

Centred around Canada and the USA's most unforgettable experiences and unique activities, our holiday styles cater to every interest.

Learn more
Big Sur California
How we travel

Whether it's a tailor-made holiday created from scratch, or a pre-designed holiday crafted by our experts, we can provide an incredible holiday experience based on your specific preferences.

Learn more


Your edit for North America inspiration

Inspired by the landscapes, culture, wildlife and cuisine of Canada and the USA, explore our entertaining range of articles, travel tips, destination guides, recipes and much more.

View Extraordinary Inspiration
Banff National Park in Alberta

Destination Guides

Highlights of Alberta: Best places to visit

Learn more
Okanagan Valley BC

Food and Drink

British Columbia’s Wine Country

Learn more
Portland food cart

Food and Drink

Discover Portland: A guide to the best food carts

Learn more
Kootenay Rockies

Meet Our Team

Real North America Travel Experts

Dominique Kotsias - Product Manager

Dominique caught the North America travel bug when she was in her late teens and has travelled extensively throughout the USA and Canada, particularly drawn to the countries' outstanding natural beauty and wildlife. With over 10 years of product and marketing experience in North America, Dominique’s passion for the destination is infectious.

Joshua Salter - Travel Expert

Joshua has been travelling to the USA since childhood, visiting his father and four siblings on the west coast. He is fortunate to have travelled to 42 of the 50 US states, and hopes to complete the set by his next big birthday.

Ben Line
Ben Line - Head of Sales

Ben Line is the Head of Sales at Journeyscape and our sister brand Journey Latin America, having lived abroad and travelled extensively over the years.

Mallika Jain - Travel Expert

Mallika’s love for North America first began when she attended an American boarding school as a teenager. Her mother’s side of the family lived in the USA, so she enjoyed frequent trips across many states.

Why Journeyscape?

We love north america

  • Up-to-the-minute knowledge underpinned by 40 years experience
  • All of our Travel Experts have personal knowledge of the destination
  • A passion for the region runs through all we do

Travel with Confidence

  • Fully bonded and licensed
  • ATOL-protected
  • Book with confidence, knowing every penny is secure
  • 24 hour help available at every step of your journey

The Real North America

  • Our insider knowledge helps you go beyond the guidebooks
  • We hand-pick hotels both for their character and services
  • We'll give you authentic experiences based on your personal preferences

Journeyscape brought to you from the award-winning experts at Journey Latin America