A haven for Wild West enthusiasts, this midway point on Route 66 offers an inviting mix of Old West heritage and artistic energy.

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Located in the Texas Panhandle along the world-famous Route 66, the Yellow Rose of Texas – a play on Amarillo’s Spanish name – offers an eclectic yet quintessentially Texan experience with unconventional attractions and a strong sense of the American West still permeating throughout the city’s present. Start with a glimpse of Amarillo’s former glory by exploring the city’s Route 66 Historic District. From carefully preserved shops and theatres from the highway’s heyday to art galleries, antique shops and cafés that have restored the original Western buildings back to life – this walkable district is a must. Further afield lies the famed Cadillac Ranch, an interactive installation featuring a sculpture of 10 classic Cadillacs half-buried in the ground, and lineups of classic cars from the 1930s to the 1970s with funky street art to match.

Next, delve into one of the USA’s best collections of Western art and artefacts at the Panhandle-Plains Historical Museum, and head over to the Amarillo Livestock Auction to mingle with real cowboys as they buy and sell their cattle. Those looking to learn more about the local cowboy culture should head just outside of Amarillo to Palo Duro Canyon for a guided horse ride by one of the locals through the USA’s second largest gorge after the Grand Canyon. You’ll find a stunning rust-hued landscape sculpted by wind and time into jagged mesas and mountains like the towering Lighthouse Rock.

A visit to Amarillo isn’t complete without a bite to eat at the iconic Big Texan Steak Ranch & Brewery famed for its 72 oz. or two-kilo steak challenge for those with an adventurous appetite. The flashy exterior belies the fact that inside, you’ll find a good time and a delicious meal after a day of exploring.

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Places to Stay in Amarillo

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Meet Our Team

Real North America Travel Experts

Dominique Kotsias - Product Manager

Dominique caught the North America travel bug when she was in her late teens and has travelled extensively throughout the USA and Canada, particularly drawn to the countries' outstanding natural beauty and wildlife. With over 10 years of product and marketing experience in North America, Dominique’s passion for the destination is infectious.

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Ben Line - Head of Sales

Ben Line is the Head of Sales at Journeyscape and our sister brand Journey Latin America, having lived abroad and travelled extensively over the years.

Joshua Salter - Travel Expert

Joshua has been travelling to the USA since childhood, visiting his father and four siblings on the west coast. He is fortunate to have travelled to 42 of the 50 US states, and hopes to complete the set by his next big birthday.

Mallika Jain - Travel Expert

Mallika’s love for North America first began when she attended an American boarding school as a teenager. Her mother’s side of the family lived in the USA, so she enjoyed frequent trips across many states.

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