Multigenerational Holiday Trends 2026 | Journeyscape North America Holidays

The desire to travel with family is at the forefront of many people’s minds. A report by American Express Travel found that 58% of Millennial and Gen Z parents planned to bring extended family members on holiday in 2025, showing a shift away from traditional nuclear-family trips and towards experiences that bring grandparents, teenagers, parents and younger children together.¹

The tailor-made holiday experts at Journeyscape are seeing this behaviour translate into real-world bookings. There has been a 67% year-on-year increase in group trips of six or more across Journeyscape and sister brand Journey Latin America, indicating a surge in extended family travelling together. With demand rising at this pace, we expect multigeneration adventures to be one of the defining travel trends of 2026.

Search data reflects this trend, with UK travellers showing a 142% increase in interest in multigenerational holidays between 2021-22 and 2024-25.

To find out how interest is evolving across the UK, and reveal booking patterns, holiday preferences, and how multigenerational travel is influencing choices, we delved deeper into long-term search behaviour.

UK searches for multigenerational holidays have surpassed 1.8 million in four years

Analysing Google searches from December 2021 to November 2025 reveals just how rapidly interest in larger family trips has grown.

UK travellers made 1,813,580 searches for terms related to multigenerational travel over the four-year period.

The fastest-rising term was “multi generational holiday,” which rose by 142% between 2021-22 and 2024-25.

These patterns suggest travellers are no longer just squeezing extra people into a standard family holiday. Instead, they’re actively seeking out trips designed around:

• Shared space
• Flexible pacing
• Activities that work for multiple age groups
• Destinations that justify travelling long-haul together, like the USA and Canada

Search data reveals what UK families want from shared holidays

Looking beyond general queries, search behaviour also reveals the style of trips UK families prioritise when travelling together.

Over 81,000 searches for adventure-focused family trips

UK travellers made 81,380 searches for “adventure holidays for families” across the four-year period, with growth continuing steadily at 7.8%.

This reflects a desire for active, inclusive experiences, such as glacier cruises, forest walks, wildlife spotting, cultural encounters, and scenic drives, rather than rushed sightseeing.

Many of these experiences depend on knowledgeable local guides, smaller-scale excursions and routes that respect the environments families are travelling through,  particularly in sensitive wilderness areas across North America.

For multigenerational groups, days can be split between thrilling activities for teens, like canyon adventures, kayaking expeditions or helicopter sightseeing, and gentler alternatives for older relatives, before regrouping for shared meals and evening downtime.

Adventure travel is overtaking beach breaks for big family trips

“Beach family holiday” still drew more than 46,000 searches, showing that classic sunshine escapes do still have an allure.

However, interest has dropped slightly compared to other categories, while wildlife and adventure-focused trips appeal to families seeking shared, once-in-a-lifetime moments.

For many larger families, having these unforgettable experiences, rather than just poolside downtime, justifies travelling far together.

Northern Ireland leads the UK for growth, with searches up 35%

All four UK countries saw growth in multigenerational travel-related searches over the past four years, but Northern Ireland recorded the strongest increase at 34.9%, followed by Scotland at 16.9%.

England still accounts for the largest volume overall, yet Northern Ireland’s sharper rise may reflect a mix of close-knit family structures, strong emigration links to North America, and trends towards landmark trips that bring relatives together across continents.

Searches for US family holidays jumped 41% after COVID-19

Looking further back, it’s clear to see how attitudes shifted after the pandemic.

Between 2016-2020 and 2021-2025, the average UK search interest index for “family holiday US” rose by over two-fifths (41.4)%.

This indicates that post-COVID, a new desire to reconnect and make big trips count has emerged. For many families, that means allocating budgets, time and annual leave into one extraordinary journey rather than multiple smaller breaks.

This long-term growth, combined with Journeyscape’s own booking data, shows why we expect multigenerational travel will be one of the defining holiday styles of 2026.

Over 44,000 searches for North America family holidays, and interest is rising

Searches for “family holiday United States” totalled 32,410 over four years, increasing by 45.6% in the same period. Meanwhile, “Canada family holiday” attracted 11,860 searches, up almost 24%.

Why Journeyscape is built for multigenerational adventures

Planning a trip for grandparents, parents, teenagers and younger children isn’t simple, which is exactly why more families are turning to specialists to help them organise the perfect group holiday. At Journeyscape, we believe in creating extraordinary journeys, uniquely yours, and multigenerational travel brings that philosophy to life more clearly than ever.

Journeyscape’s Travel Experts design fully tailor-made, multi-city itineraries shaped around each group’s needs. That means:

• Slower-paced days balanced with standout experiences
• Accommodation with space to spread out and reconnect
• Local guides who can adapt excursions for different mobility levels
• Carefully chosen routes that limit travel fatigue
• Food-led cities, scenic wilderness, and cultural stops all in one journey

Journeyscape applies the same destination-led approach across holidays in the USA. On Deep South holidays, that might mean blending New Orleans’ music heritage with food-focused cities such as Charleston, with relaxed drives and longer stays to avoid travel fatigue.

Journeyscape often balances those slower cultural days with bursts of excitement for younger travellers too, including activities like boat rides and cycling along riverfront trails, ensuring teens stay just as engaged as grandparents.

Meanwhile, New England holidays lend themselves to multigenerational road trips, with stops in historic towns in rural Vermont, where grandparents can explore at an easy pace while younger travellers enjoy coastal trails, boat trips and small-town Americana.

Speak to our team to begin shaping a bespoke family adventure that balances wildlife, culture, scenery and meaningful shared moments across every generation.

Methodology

We used Google Keyword Planner to analyse historical UK search volume for terms around family and group holiday planning over the past 4 years.

Using these same terms, we combined them for all UK Countries and to reveal which countries were most interested in multi-generational travel.

We then used Google Trends to show the broader change over the last 10 years, looking at more general terms and comparing the difference between the 2016-2020 average and the 2021-2025 average.

Sources

1. American Express